| Step | Action | DH Tool / Technique | |------|--------|----------------------| | 1. OCR & Text Extraction | Convert scanned PDFs to machine-readable text | Tesseract, Adobe Acrobat Pro | | 2. Named Entity Recognition (NER) | Identify brands, celebrities, recipes, locations | Stanford NER, spaCy | | 3. Topic Modeling | Detect recurring themes (e.g., “self-care,” “binge-watching”) | MALLET, LDA algorithms | | 4. Network Analysis | Map relationships between influencers, shows, products | Gephi, Cytoscape | | 5. Sentiment Analysis | Measure emotional tone in entertainment reviews | VADER, TextBlob |

Inspired by the frameworks of Anne Burdick et al. ( Digital_Humanities , MIT Press, 2012)