The incident occurred during a segment of the show when Gifford was discussing a topic with her co-hosts. As she gestured and moved around, it became apparent that she was not wearing a bra. The camera caught a glimpse of her, and the audience gasped in surprise.

Despite the backlash, Gifford remained unapologetic about her decision. She continued to tweet and post about the incident, using the hashtag #BralessAndProud. Her husband, Randy Scott, also came to her defense, saying, “She’s a confident woman who knows what she’s doing. I’m proud of her for being herself.”

In the aftermath of the incident, Gifford’s ratings soared. She became a trending topic on social media, and her name was on everyone’s lips. While some critics argued that the incident was a distraction from the show’s usual content, others praised Gifford for bringing attention to important issues like body autonomy and feminism.

On the other hand, some critics argued that Gifford’s decision to go braless on live TV was a publicity stunt or an attempt to draw attention to herself. They claimed that it was unprofessional and not suitable for a family-friendly show like “Today.”