Oricon Charts -

It was 11:47 PM in the Shibuya data center, and Kenji Tanaka, a junior analyst at Oricon, was watching the numbers dance.

Yumi probably worked the morning shift at 7-Eleven that day. She never quit. But she did start writing more songs. oricon charts

By 2 AM, the story broke. Not through Oricon's official press release, but through a fan on the Japanese music forum 2channel . Someone had noticed the anomaly. By 3 AM, the hashtag #ConbiniLullaby was trending in Tokyo, Osaka, and Nagoya. By 5 AM, a low-quality music video filmed entirely on Yumi's iPhone had crossed 200,000 views. It was 11:47 PM in the Shibuya data