Marafioti stresses the importance of context in shaping communication processes. He argues that communication is always situated in a specific social, cultural, and historical context, which influences the way messages are created, transmitted, and interpreted. This context includes factors such as power relationships, social norms, and cultural values, which can affect the meaning and impact of communication.
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Marafioti’s work also addresses the impact of technology on communication. He argues that technology has transformed the way we communicate, creating new forms of communication and new possibilities for interaction. However, he also emphasizes that technology is not a neutral factor and that it can shape the content and form of communication in ways that are not always positive. Marafioti stresses the importance of context in shaping
Understanding Communication: Roberto Marafioti’s Contributions to the Field** I hope this article meets your requirements
Marafioti also explores the role of power in communication, highlighting how power relationships can shape the communication process. He argues that communication can be used as a means of exercising power, controlling, or manipulating others. At the same time, communication can also be a means of resisting power, challenging dominant discourses, and promoting social change.
Marafioti, R. (1999). Sentidos de la Comunicación. Buenos Aires: Editorial Universitaria.